Just introduced by Smashbox, this is an 'ionic' mascara (first of its kind, per Smashbox) that coats lashes with a revolutionary long-wearing, water-resistant formula for a high impact lash with a specially designed no-clump brush. The ionic technology involves attraction. The primary ingredient in BIONIC is a chain molecule with a positive charge that when swept across lashes, causes friction and a negative charge. Since opposites attract, the positively charged mascara adheres to the negatively charged lash for a dramatic effect.
Well, certainly is an interesting concept! Wonder if it will beat the dramatic effect we love so much from Lancome Definicils and their new High Definicils? Post a comment if you have experience trying this new Smashbox mascara and let us all know what you think!
You can try this new mascara for $19 at Smashbox.com and grab a little sweet treat as well with the promo above before Valentine's day.
