You know I adore bringing you news before anyone else does on the newest and most advanced products to hit the market. Here's a very early preview, but couldn't wait to share.


Lancome is boasting a new skincare product in Genifique Youth Activating Concentrate that is said to actually boost the activity of genes. Clinical trials have been performed. Lancome says Genifique will get at the very origin of our skin's youth, the genes, which produce specific proteins that diminish with age. Their new product will boost gene activity and stimulate production of youth proteins. The claim is you'll see a youthful difference in as little as seven days.


"Skin looks lit from within, infused with life, breathtakingly radiant. Skin's youthful quality returns: cushiony soft and velvety to touch; tone is astonishingly even and texture is dramatically refined."


Those are some awfully tall, dramatic descriptors.


Lancome Genifique is only available by pre-order at this time and retails for $78 a bottle. For more information or to pre-order your bottle, visit lancome-usa now.