Join Chanel for the journey to No 5 ~ The Film
French film actress Audrey Tautou, famous for her role in Amelie and soon playing legendary Coco Chanel in a film about her life, has become the muse in a Chanel No. 5 mini film, directed by Jean Pierre Jeunet. While in the past, Chanel No. 5 commercials ran on TV and in the cinema, this is the first time a Chanel marketing campaign has kicked off on the internet, launching online globally on 5 May 2009. The brand is renewing its campaigns to appeal to younger consumers who are unaware of No. 5. The film unveiling takes place on 5/5 (Chanel No 5 ...), the same day the designer first introduced her fragrance to the world.
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Make an online reservation to see No 5, The Film on May 5th. Click here to view the prelaunch teaser of the picture and confirm your reservation.
