Giorgio Armani Beauty (Loreal USA)


So the verdict is in per InStyle's beauty department and the news is good.  Armani Metallic Eye Shadows set to launch in mid-October stand the test of time (read: last all day)!

The densely pigmented powder-gel hybrid combines shimmer with translucent emollients that lock color in place.  Professional makeup artist Joanna Schlip chimes in, "These shadows are ideal for my red-carpet clients because there's no need for a touch-up."  Schlip does provide a few tips for application of this unique new product, though.  The color is extremely rich and can be tricky to apply.  She suggests, "dipping a damp brush in the pot and swirling it on the back of your hand until the shadow is a sheer paste."

Beauty editors claim the shadows lived up to the long-wear claim.  The report they applied it on a steamy summer morning, and the color didn't budge, fade or crease; no small feat.  The shadows are said to be easily removed, however, with an oil-based makeup remover.  The color lasted on these beauties a whole 10 hours.

Looking forward to trying these me thinks, if for no other reason because of the luxury of a richly colored gel-powder Armani shadow on my lid! Armani Metallics will be available online at Giorgio Armani Beauty mid-October.  The shadows will retail for about $32 each.