This makes my heart sing.  Pureology's Hydrate system is up for About.com's 2011 Readers' Choice Award for Best Shampoo.  Pureology's Hydrate Shampoo and Hydrate Conditioner have taken awards for years; among their top winnings Favorite Prestige Shampoo, Favorite Prestige Conditioner, Favorite Color Protecting Product and more through the hair industry's prestigious Behind the Chair Stylist Awards (2010). And, they're up for awards again this year!  It's also up for TotalBeauty's 2011 Beauty Awards for Best Shampoo.  Vote your pick here!



Readers have heard me extoll praise of Pureology as a prestige haircare brand and in particular their Hydrate products for years, so no surprise I voted for these lovelies in the open ballots.  Feels great to swim in the pool of fans, stylists especially, who also appreciate the fabulous-ness of this system.

As one who spends a fortune on color-treatment [all well worth it, Kirstin, (my stylist), not complaining], I am really thankful for a shampoo and conditioner that not only treats my hair well for moisturization and health but helps conserve the color.  Now that I'm a quasi-redhead (ok, with a few blonde highlights), I especially appreciate the color protection Pureology offers as red has a tendency to fade and lose integrity more quickly than other shades.
Visit Pureology.com to learn all about Hydrate and their other gorgeous lines of haircare products.  And for a chance to be one of five (5) winners to have this extraordinary system delivered straight to your doorstep, please enter the giveaway below courtesy of Pureology and For the Love of Beauty.

To enter the giveaway:

1) Follow Pureology and For the Love of Beauty (aka ftlob) on Twitter;
2) Like Pureology and For the Love of Beauty (Roxy Howe) on Facebook;
3) Finally, leave a comment below letting me know why you'd like to try Pureology Hydrate and include your email so I may contact the winners for shipping addresses.

That's it!  You may also view and enter directly as a Twitter follower under the tag #pureologylove. One set of Pureology Hydrate Shampoo and Hydrate Conditioner will be awarded to five lucky winners. Contest open to residents of USA only this time.  Will have more giveaways for my international friends soon, please visit again. xo