Estée Lauder Companies’ 2010 Breast Cancer Awareness Campaign has launched a bold and provocative campaign theme entitled: Connect. Communicate. Conquer. Prevent Breast Cancer. One Woman at a Time. Wear It. Share It. The Pink Ribbon. This new campaign draws its inspiration from Mrs. Estée Lauder’s “High-Touch” method of reaching consumers through “Telephone, Telegraph, Tell-A-Woman.” Their approach to conquering breast cancer reinterprets this powerful messaging into a philanthropic mission for today’s modern and fast-paced culture.
Today, we are making more progress than ever and reaching more people each year with the message that if localized breast cancer is detected early, it’s 98% curable. While the American Cancer Society estimates more than 1.3 million people worldwide were diagnosed with breast cancer, the good news is that mortality rates continue to fall, and we believe this is due in part to better treatments, early detection and greater awareness of the importance of breast health. But we must continue to persist and pursue, and raise as much money for research as possible, to attain what we all believe is possible in our lifetime – a world without breast cancer.

This month, October, 14 of Estée Lauders brands will be selling 20 fabulous beauty products to raise funds for The Breast Cancer Research Foundation® (BCRF), an independent, not-for-profit organization that is dedicated to funding breast cancer research and currently supports 173 researchers around the world. (To learn more about BCRF, visit www.bcrfcure.org). These wonderful products cover all beauty categories -- Skin care, Makeup, Fragrance and Hair care – and include products from brands such as La Mer, Bobbi Brown, Clinique, Jo Malone, Aveda, Bumble + Bumble, Lab Series, Origins and more. Evelyn Lauder, Senior Corporate Vice President of The Estée Lauder Companies and Founder and Chairman of The Breast Cancer Research Foundation, along with celebrity spokesperson Elizabeth Hurley, have also designed special lip collections to raise funds.




Aveda Hand Relief  $21
One of my favorite hand creams ever! Incredibly rich moisture therapy soothes dry hands, leaving them noticeably softer and smoother. Hydrating plant-derived emollients, humectants, exfoliating fruit acids as well as antioxidants, including vitamins A and E, help diminish signs of aging and provide optimal relief.  Donation is $4.00 from each sale of the Breast Cancer Awareness Hand Relief, with a maximum donation of $300,000.

Bobbi Brown Pink Shimmer Brick Compact $38
Exclusive, limited-edition Pink Shimmer Brick Compact. Hand-made in Italy, each brick contains five bars of iridescent color. Sweep it along cheekbones, lids or allover for a fresh, soft pink glow. Donation to The Breast Cancer Research Foundation $35,000 in connection with the North American sales. All Bobbi Brown counters in the USA and bobbibrown.com. Limited-edition release beginning in October 2010.

Clinique Dramatically Different Moisturizing  $35
It has become a Clinique tradition to offer a special limited-edition bottle of its best-selling Dramatically Different Moisturizing Lotion. This year's edition features a collectable Clinique key ring with a Pink Ribbon heart charm and Clinique "C" charm.  $10.00 per this special-edition Dramatically Different Moisturizing Lotion sold during the month of October, while supplies last.

DKNY Be Delicious Fresh Blossom Coffret  $38
Be sweet. Be playful. Satisfy your every mood. The DKNY Be Delicious/Fresh Blossom Coffret is perfect for the tried and true who want to take their favorites on the go. $15,000 to be donated to Breat Cancer Research Foundation.

Estee Lauder Pink Ribbon Collections   $25 each
The Evelyn Lauder Lip Design Collection and the Elizabeth Hurley Lip Design Collection - both available at Estee Lauder. Every purchase from this collection helps raise awareness, but does not affect our donation to The Breast Cancer Research Foundation. Estée Lauder will make a $500,000 donation to The Breast Cancer Research Foundation.



Check here for more beauty products available through this campaign, as well as to learn more about Breast Cancer Awareness and this event!

As has been Aveda's tradition since 2004, this year Aveda is again raising funds for the Breast Cancer Research Foundation (BCRF) by selling their limited edition, 150ml/5oz tube (a 19% increase in size with a 7% savings for guests) of Hand Relief.

Aveda's hand cream is an incredibly rich moisture therapy. It soothes
dry hands, leaving them noticeably softer and smoother. Hydrating plant
emollients, humectants, exfoliating fruit acids and anti-oxidants—including
vitamins A and E—help diminish signs of aging and provide optimal relief. It has
a lovely fresh scent.

The Breast Cancer Research Foundation is a nonprofit organization founded in 1993 by Evelyn H. Lauder and dedicated to funding clinical and genetic research on breast cancer at medical institutions across the globe. During the month of October, Aveda will donate $4 from the sale of each Breast Cancer Awareness Hand Relief to the BCRF to help advance the understanding of environmental links to breast cancer.

Help a very worthy cause and enjoy wonderful hand care simultaneously. BCA limited edition Hand Relief will retail for $21 and will be available for purchase through the month of October at Aveda online and through their salons, spas and institutes.

Drum roll, please!

The winner of our YSL Golden Gloss N° 27 giveaway is ...


Congratulations, Ling, this is a gorgeous gloss I know you'll love the instant you try it.

Thanks so much to YSL Beaute' for a fabulous giveaway!

Thank you to all who entered and for sharing your stories, prevention tips and thoughts with all of us during October's Breast Cancer Awareness month. Some of your stories were so touching and personal that I am truly filled with gratitude that you'd take the time to share them with us. For the Love of Beauty readers are simply The Best! xo

Hot, hot, hot!

That's what folks, both in the industry and out, are screaming from the rooftops about YSL's ROUGE VOLUPTÉ #10. What better time to talk about this fantastic shade than during "pink month"? Both light and covering, the cream texture becomes fluid on contact with the lips, for a delightful feeling and an exceptional gliding effect. A nutri-protective vegetal complex nourishes your lips, keeping them smooth, soft and comfortable. This lippie is fast becoming a favorite of mine! And you'd be surprised at how versatile it is. You can control how much you apply to give a more sheer look or more for lots of "pop" and it's flattering to any skin tone.

AN OBJECT THAT WOMEN DESIRE
This ultra-sensual texture is presented in an elegant case with beautiful feminine curves. The golden metallic packaging has an intricate carving of the Yves Saint Laurent logo that reveals the shade with a mirror on top for quick application throughout the day. I couldn't wait to have one of these lovely lipstick tubes, tres chic!

A GENEROUS RANGE OF RADIANT SHADES
Thanks to the glossy film that reflects the light, and the colorshine complex that magnifies the colour, the 18 shades of this new lipstick will make your lips simply irresistible. The colors are unique and stunning on the lips.

Allure Best of Beauty Editors’ Choice Award Winner, Best Bright Lipstick, Rouge Volupté Lipstick in Provacative Pink #10. Available at YSL Beaute' $34.

Now on to the giveaway ...

In honor of National Breast Cancer Awareness Month, YSL Beaute' is sponsoring a giveaway for us of one of their shimmering lipglosses, Golden Gloss N° 27 (retail value: $28). For the Love of Beauty shared news about YSL's dedication to the National Breast Cancer Coalition Fund in an earlier post and hinted at a giveaway. Here it is.

NOTE: One (1) winner will be chosen at random to receive this prize. Duplicate and incomplete entries will be disqualified. Contest open to residents of USA only. Some restrictions may apply. Entries will be accepted through 11:59 pm on Fri., 10/31/08.

Artemis Woman is THINKING PINK this year by offering its signature Artemis Woman Heel Smoother in PINK. This product, especially made to commemorate October’s Breast Cancer Awareness Month is available for a limited time only, through the month of October. Two percent of profits generated by the sale of this product will go to the Dr. Susan Love Research Foundation to help “eradicate breast cancer and improve the quality of women’s health through innovative research, education and advocacy.” In 2007, Artemis Woman gave the Love Foundation over $14,300 generated through sales of their PINK Heel Smoother.

Artemis Woman has, since its inception in 2002, been committed to breast cancer causes. Company co-founder, Lisa Kable, discovered she had breast cancer at age 30 while breast-feeding her newborn. After diagnosis and treatment this wife and mother of two made a full recovery and she is now a nine-year breast cancer survivor. Because of Lisa’s beast cancer history, Artemis Woman decided that 2% of profits generated by all profits, would go toward breast cancer causes. When the company started making PINK Heel Smoothers just a year ago, Artemis Woman began donating money to the Love Research Foundation.

The Artemis Woman Heel Smoother is the company’s signature product. It’s a two-speed battery-operated pedicure device that is the #1 Podiatrist Recommended Pedicure Appliance on the market! It proudly wears the American Podiatric Medical Association’s Seal of Acceptance on its packages. Now, women who prefer home pedicures to expensive and time consuming salon pedicures, can remove the dry, crusty, and callused skin from their heels and feet with their new PINK Artemis Woman Heel Smoother. The Heel Smoother exfoliates callused, dry or dying skin from the heels and toes in seconds. No harsh chemicals or dangerous blades. No cheese-grater to make you cry in pain. You have complete and total control because you apply the right amount of pressure for a safe and effective treatment. The Heel Smoother comes with two changeable DuraCrystal® tips that rotate to lift and remove ugly, unwanted skin, instantly. The large tip is for heels and larger areas; the smaller tip is for toes and cuticles.

This is a wonderful product that when used on dry skin truly leaves a smooth, pretty skin surface. Pop on a little foot cream (might I suggest Essencia Heel Butter - fab!) and you're set to go. No one wants ugly, dry, crusty feet. Do them a favor and treat them to your own at-home pedicure, safe and easy.

GIVEAWAY OPPORTUNITY:

Artemis Woman is generously giving one For the Love of Beauty reader a genuine PINK Heel Smoother in honor of National Breast Cancer Awareness Month. For your chance to win one these fabulous smoothers, tell us what you're doing to increase breast cancer awareness (it can be something as simple as sharing a prevention tip with a friend) and leave your name and email so we can contact the winning entrant.






NOTE: One item will be given away to one winner. Duplicate and incomplete entries will be disqualified. Contest open to residents of USA only. Some restrictions may apply. Entries will be accepted through 11:59 pm on Fri., 10/31/08.




Artemis Woman PINK Heel Smoothers are now available at Wal-Mart, Walgreens and online artemiswoman.com. SRP is $19.99

This October, YSL Beauty is proud to support the search for the cure : 30% of the purchase of Golden Gloss N° 27 will be contributed to the National Breast Cancer Coalition Fund. The NBCCF works to end breast cancer by increasing federal funding for research, making sure all low income and uninsured women have access to care, and educating and empowering advocates to play an active role everywhere breast cancer decisions are made. Visit the official website: stopbreastcancer.org

With Golden Gloss N° 27 , dress your lips in a pink veil of shimmering gold. The gloss forms a mirror-effect on the lips which sparkles with mother-of-pearl. A complex of nourishing oils protects the lips while providing total comfort. The magic and shimmer of gold* captured on the lips!* contains 0,2% of 24 carats gold (And Yes, it’s safe and approved by the FDA).

I have to tell you, I've tried this gloss and it is absolutely fantastic! It's lightly flavored, provides a generous but not garish shine, is super hydrating and decandently glamorous. It comes from YSL Beauty so you know it's high quality and luxurious. You can use it alone for a lovely shimmery touch or over another shade to add a new dimension to a favorite color. Either way, this is a gloss you'll cherish and use again and again.

For the Love of Beauty will be giving one away through the generous sponsorship of YSL Beaute' this month! Keep reading for news about the giveaway so you may enter for your chance to have one.

Or, if you can't wait, they are available on YSL's exclusive website for $28. I urge you {read: strongly} to grab one before they're gone. xo

With each DuWop Breast Cancer Awareness product purchase, receive a complimentary pink wristlet.

LIPLINGO PINK LE $32.50
DuWop introduces a limited-edition Liplingo Pink lip palette to raise awareness about breast cancer. Liplingo Pink is a sleek lip palette containing a rose lipstick and four wonderful ways to top it: a subtle gold frost, a pale pink shimmer gloss, a rich pink sherbet tone with sparkle and a pink tinged clear balm with a high shine. Both the lipstick and the glosses pack an extra punch with a potent blend of antioxidants including pomegranate and berry extracts. Liplingo Pink is housed in a sleeve bearing the names of many women who have been affected by breast cancer.

PINK SHIMMER BRICK LE $18.50
DuWop introduces a limited-edition Pink Shimmer Brick to raise awareness about breast cancer. DuWop's Pink Shimmer Brick is extremely versatile and can be dusted over bare skin for just a hint of shimmer that catches the light and brightens the complexion. The silvery pink hues in the shimmer brick can help even out the skin tone, hide imperfections, and illuminate the skin. Layer over blush for a beautiful glow or use it as the final dusting to makeup for a radiant look.DuWop's Pink Shimmer Brick is housed in a sleeve bearing the names of many women who have been affected by breast cancer.

For more information or to purchase, please visit DuWop.com.

NATIONAL BREAST CANCER AWARENESS MONTH

October is National Breast Cancer Awareness Month (NBCAM). Since the program began in 1985, mammography rates have more than doubled for women age 50 and older and breast cancer deaths have declined.

This is exciting progress, but there are still women who do not take advantage of early detection at all and others who do not get screening mammograms and clinical breast exams at regular intervals.

· Women age 65 and older are less likely to get mammograms than younger women, even though breast cancer risk increases with age.

· Hispanic women have fewer mammograms than Caucasian women and African American women.

· Women below poverty level are less likely than women at higher incomes to have had a mammogram within the past two years.

· Mammography use has increased for all groups except American Indians and Alaska Natives.

“The key to mammography screening is that it be done routinely – once is not enough.”

For more information about NBCAM, please visit www.nbcam.org. For additional information, please call one of the following toll-free numbers: American Cancer Society, (800) 227-2345, National Cancer Institute (NCI), (800) 4-CANCER, Y-ME National Breast Cancer Organization, (800) 221-2141.

The National Breast Cancer Awareness Month program is dedicated to increasing public knowledge about the importance of early detection of breast cancer. Fifteen national public service organizations, professional associations, and government agencies comprise the Board of Sponsors, who work together to ensure that the NBCAM message is heard by thousands of women and their families.

Bright ideas for the clinic, the workplace, and the community

Throughout National Breast Cancer Awareness Month's (NBCAM's) history, Program Leaders have developed many creative ways to reach women. This section provides BRIGHT IDEAS to reach women in the clinic, at the workplace, and in the community. Some of these ideas may work for you or inspire new thoughts. NBCAM's educational campaign, "Pass the Word," consists of communication initiatives to facilitate a woman's decision to engage in early detection of breast cancer. As program leaders, you can help women and the community understand the importance of a triad of behaviors that includes mammography screening, clinical breast exams performed by health care providers, and breast self-examination.

At the Workplace
Women make up more than 50 percent of the American workforce. Approximately 44 percent of those diagnosed with cancer will be employed at the time of their diagnosis. Chances are some of those women are employees at your workplace.

The NBCAM Board of Sponsors urges all employers to examine the health care benefits they provide their employees and to take the steps needed to provide significant benefits for mammography screening.

Workplace Successes

Ellen for the Cure

The Ellen DeGeneres Show is celebrating National Breast Cancer Awareness Month by announcing the return of the Ellen for the Cure campaign!

Throughout October, Ellen is asking her audience members and viewers to raise money to help find a cure for breast cancer. 100 percent of all donations will benefit Susan G. Komen for the Cure®.

To participate, click here.

Throughout the month of October, For the Love of Beauty will highlight numerous programs to support raising awareness and will host giveaways galore from sponsors eager to get their message out about this important issue. Stay tuned all month and be on the lookout for a fab giveaway coming up before the end of the day! xo

For more information on National Breast Cancer Awareness Month online, visit NBCAM and Susan G. Komen for the Cure.